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what is heard
Saturday, July 29, 2006
Advertisement
The creative side of media. Recent times, every other channels occupied by advertisements at least once in 15 minutes. What they achieve? Who are their target audience?
This media element, definitely need good amount of experience for a director and other technical artists. AXN's 30 seconds to fame would be appropriate to mention. Time window is less to prove them. Human power can not be comparable against anything. Several artists come to the stage and colors the 30 seconds with their ultimate talents. Advertising directors stands in the same scale.
They are given short span of time, as usual. The produced version, has to come in between of all tear generators (mega serials), many times. They really catch up the audience. Who are they? Not the maami with rolling drops in her eyes. Not the maama who curses always at maami for not giving him food at serial times. Not the 22 year dashing youth who roams in the corridor with cell phone embedded and jolls with one of the girl friend. The audience is our little flowers of home, children. The creative directors of Sivaji (The Boss) JD and Jerry, who are also the on demand advertisement makers in the south Indian market accepts the fact. They target and create the ad for kids. In fact, it is much visible at almost all the homes. Gone are the days, showing moon for feeding the kids. Advertisements have replaced the god's creature.
How the product does get marketed? Yes, the elders and care takers of this little flowers has no other go to jump for other channels. Kids always are the emperors. They will not speak, but the orders will be issued to all by them. Keep repeating the lie and it becomes TRUE, the well known saying.
Vj
- Smruthi
This media element, definitely need good amount of experience for a director and other technical artists. AXN's 30 seconds to fame would be appropriate to mention. Time window is less to prove them. Human power can not be comparable against anything. Several artists come to the stage and colors the 30 seconds with their ultimate talents. Advertising directors stands in the same scale.
They are given short span of time, as usual. The produced version, has to come in between of all tear generators (mega serials), many times. They really catch up the audience. Who are they? Not the maami with rolling drops in her eyes. Not the maama who curses always at maami for not giving him food at serial times. Not the 22 year dashing youth who roams in the corridor with cell phone embedded and jolls with one of the girl friend. The audience is our little flowers of home, children. The creative directors of Sivaji (The Boss) JD and Jerry, who are also the on demand advertisement makers in the south Indian market accepts the fact. They target and create the ad for kids. In fact, it is much visible at almost all the homes. Gone are the days, showing moon for feeding the kids. Advertisements have replaced the god's creature.
How the product does get marketed? Yes, the elders and care takers of this little flowers has no other go to jump for other channels. Kids always are the emperors. They will not speak, but the orders will be issued to all by them. Keep repeating the lie and it becomes TRUE, the well known saying.
Posted by Lakshman at 11:50 PM 
said...
Vj
- 10:34 AM
_____________________
Lakshman said...
- Smruthi
- 7:26 AM
_____________________