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what is heard

Saturday, July 29, 2006
Advertisement
The creative side of media. Recent times, every other channels occupied by advertisements at least once in 15 minutes. What they achieve? Who are their target audience?

This media element, definitely need good amount of experience for a director and other technical artists. AXN's 30 seconds to fame would be appropriate to mention. Time window is less to prove them. Human power can not be comparable against anything. Several artists come to the stage and colors the 30 seconds with their ultimate talents. Advertising directors stands in the same scale.

They are given short span of time, as usual. The produced version, has to come in between of all tear generators (mega serials), many times. They really catch up the audience. Who are they? Not the maami with rolling drops in her eyes. Not the maama who curses always at maami for not giving him food at serial times. Not the 22 year dashing youth who roams in the corridor with cell phone embedded and jolls with one of the girl friend. The audience is our little flowers of home, children. The creative directors of Sivaji (The Boss) JD and Jerry, who are also the on demand advertisement makers in the south Indian market accepts the fact. They target and create the ad for kids. In fact, it is much visible at almost all the homes. Gone are the days, showing moon for feeding the kids. Advertisements have replaced the god's creature.

How the product does get marketed? Yes, the elders and care takers of this little flowers has no other go to jump for other channels. Kids always are the emperors. They will not speak, but the orders will be issued to all by them. Keep repeating the lie and it becomes TRUE, the well known saying.
Saturday, July 22, 2006
iTechnology
Impossible to run. Impossible to bat or bowl. Impossible, anything, that involves physical activities.

I had been to the cricket mela, not to sit and watch, but to BAT & BOWL. Thinking, I could do micro contribution to the team. The outcome was so comic. I like this comment, 'why da, you are catching the hen in the ground?'. I do pass comments towards some bad performing Indian players, which is so easy. This doesn't involve any effort, except rotating the tongue. But, to stand and do the same is not.

Playing cricket is almost a forgotten activity. Is this just restricted to one activity? How many I (we) missed?

We, IT professionals unknowingly addicted into the bad life style & cycle. The field of IT still holds millions of YOUTH. We have no bulk of RETIRED IT professionals, who knows the after effects of this life style.

Let’s play…

Run my IT pal
Don’t bury yourself in your monitor’s pixels

- Indian Anonymous
Sunday, July 09, 2006
Coutraalam
Awesome, marvelous, fantastic, mind blowing. These words don’t suffice to pen about Coutraalam, the master of falls in Tamil Nadu. Just thought, these words would be the one to post after the trip. But, the words are disappearing.

6:30 AM. Pretty clear morning. Childish air blowing everywhere around the place. Mother of green blessed the place without limit. People with shorts and towel covered top were walking with smiles. Started wondering, my intelligent plan of going in early morning would make myself to enjoy the less crowded coutraalam. Damn, my plan washed out. I could guess the crowd in the main falls. On the way, there were many (in fact, a lot) of shops with herbals, ayurvedic oils, toys, textile shops (with most of shorts and towels) and most important Coutraalanathar temple. Our ancestors are great in many ways; this temple is one among that. As expected, the feel of the famous saaral is very near. The melodious sound and the drizzle. Wow. This natural effect, nobody can reproduce, expect almighty.

Now, the showtime of main falls. One by one, all of my above dissolved. Know what, the people factor presented me a disaster. The early morning time, where these people had come from?

Now, I am moving inside the crowd. This is under assumption; at least I will get the glimpse of the falls. I had a bad assumption. I didn't get the one what I expected. They don't let you inside, if you are waiting outside. If you mix with them, you will be oil massaged, put inside the falls for few minutes and automatically pushed outside without your knowledge. Everything is automated by people factor. These people will do the above for you.

You could see many people hold soap bars with them. What an Irony? The water that falls down has anything lesser than hamam, rexona and lux. Probably those people could answer.

Trip was an excellent one, except the angry on government, which hasn't taken prompt actions to make the people to enjoy the nature's shower.